Noteslate Case Study: How to kill a great idea
"NoteSlate is low cost tablet device with true one colour display, long life battery, handy usage and very simple and useful interface for pen and paper."
I, like many others, got a bit hot under the collar when Noteslate was first announced. A low cost, low power, e-ink device with the ability to ACTUALLY WRITE ON IT? Yes please!
Oh, but how they tease! Delayed till this date, no prototype till that date, still only in concept stage and so on and so forth.
Constant updates via Twitter and Facebook should be a great way to keep prospective customers informed and updated - but the social web is a two-way street.
When a product is promised and the promise is broken, each update is dissected, chewed up and spat back - a hundred fold.
Social media - great when you're on the ball, bites you in the ass when you drop it.

